Attracting the next generation of drivers

Heavy transport isn't an easy job, and truck driving is missing a beat in terms of appeal to bring young people into the transport profession. Navman recently conducted a Customer Insight Survey which showed that worker shortages were one of the key concerns for truck transport companies.

In the UK alone, it is estimated that by 2020, there will be a shortage of over 150,000 drivers on the roads. While the Australian government is sure to be considering incentives for young people to join the national heavy haulage industry, the question concerning truck transport companies today is: how can we attract the right talent right now?

National Heavy Haulage offers the following advice:

1. Brand reputation

Research suggests that younger drivers care about corporate responsibility, including environmental sustainability. Younger drivers have a greater sense of worker entitlements and workplace health and safety issues. Don't hang back on ensuring that your company meets the highest standards in these areas.

2. Recruitment strategy

Social media is being used by a significant amount of companies to ensure they stay in touch with their current drivers while attracting new drivers to the workforce. Updating your recruitment strategy to target younger drivers is a good way to ensure the longevity and diversity of your staff.

3. It's not about the money

While a good remuneration package is a key factor, ensuring your heavy haulage drivers feel valued and empowered is even more important.

4. Let's get technical

Employing younger generations can help with your IT strategy, but they won't want to come if your systems are archaic to begin with.

5. Embed telematics into your culture

Connect drivers with their destinations as par of the course.

National Heavy Haulage is in the heavy transport industry for the long haul, so it's important to us to take as many possible steps to generating a younger generation's interest in the transport profession. Call National Heavy Haulage for modern communications and old fashioned service. Isn’t it time you made the switch to an expert Heavy Haulage Company

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